Opportunity and Innovation are both essential ingredients in the recipe for success for new mobile services. We offer innovators all over the world the opportunity to partner with Vodafone in the delivery of innovations to the mobile market.

We are open to all kinds of new ideas. However, it may help you to know more about some key areas that Vodafone has identified as being particularly relevant to our customers and our business

• Innovations that assist or improve the ways our customers communicate
• Innovations in the area of entertainment which build on the success of services such as full track music download, 3D games and Mobile TV
• Innovations that simplify and enriches the ways for our business and personal customers to use mobile technology throughout their working and leisure lives
• Innovations that give business users the freedom to work wherever they travel without having to worry about the complexity and security of the service they use
• Innovations that not only bring the mobile internet but deliver personalised experience unique to each customer
• Innovations that recognize customers' habits, interests & context and deliver a mobile phone experience more relevant and attuned to their individual needs
• Innovations in the area of commerce and transaction